Know your goal. Having a clear vision and objective for your event is essential for everything from the venue to the design to the guest list. When it comes to the task at hand here, understanding whether your event’s main objective is new business, brand awareness, employee appreciation, fundraising, or something else entirely plays a big role in who ends up with an invite.
Know your VIPs. This will probably be covered off in the “obvious” stage of your guest list planning, but it’s worth mentioning: be sure you’ve considered major players, like members of the executive leadership. You don’t want to accidentally leave a VIP out of your RSVPs.
Know your vibe. When you’ve nailed down your go-tos and your VIPs and have a little wiggle-room left to round-out your list, it can be really helpful to think about the ambience you’re trying to create. Fill up those remaining slots with people who you know will add to the overall vibe of the event.
